I honesty didn't know what he was doing with music. I just know that whatever he made sounded very 'cool'. I have no clue what most of his songs are meant to be, but to me there's a kind of sadness that's in them. Not a depressing kind of sadness, but a kind that leaves me questioning.
He has dealt with the media well and he has managed to keep his songs in a place where people don't feel like 'we're bored of hearing that'.